Sustainable Happiness

🔬 Pleasure is fundamentally a neurochemical reward system

At its core, it’s not designed to make us “happy” in a poetic sense – it’s designed to:

Reinforce behaviors that improve survival and reproduction.

For example:

• Eating sugar = quick energy → brain rewards it

• Social approval = tribal safety → brain rewards it

• Sex = reproduction → brain rewards it

• Solving a problem = control over environment → brain rewards it

All of these release dopamine, the “do it again” chemical.

🤯 But here’s the twist:

Our environment evolved faster than our brains.

• Now we can get sugar without effort

• Validation without deep connection

• Porn without intimacy

• Scrolling without discovery

We trigger the reward circuit…

without actual survival value

→ leading to emptiness, addiction, even depression.


We are going to find a harmonious solution to this problem.